Birth: 2010, Mumbai

In 2010 Balaji Motion Pictures (sister company of  Balaji Telefilms) sub-branded to ALT Entertainment, a youth focused brand and under both this brands produced a small Budget movie Love Sex aur Dhokha which proved to be a critical and Commercially successful film of the year. In the same year the company released another film Once Upon a Time in Mumbaai which was also a commercial and critical hit bagging many accolades to its leads.This films also marked the company's successful entry in the films.