FilmKRAFT was set up in the year 1977 and since then the company has produced some of the most memorable and highly successful films like Aap Ke Deewane, Kaamchor, Jaag Utha Insaan, Bhagwan Dada, Khudgarz, Khoon Bhari Maang, Kishan Kanhaiya, King Uncle, Karan Arjun and Koyla. In December 1999 Filmkraft became Filmkraft Productions (India) Pvt. Ltd., and gave blockbusters like Kaho Na Pyaar Hain, Koi Mil Gaya, Krrish, and Runaway hits like Krazzy 4 and Kites.
In 2000 FilmKRAFT Productions (India) Pvt. Ltd., introduced a new heartthrob Hrithik Roshan in the record breaking hit Kaho Naa Pyaar Hai. This film not only broke the box office records, but also bagged over a hundred awards including the Screen, Filmfare, Zee, Star, etc, making its place in the Limca Book of Records.
FilmKRAFT Productions (India) Pvt. Ltd., gave India its first Sci-Fi Koi Mil Gaya in the year 2003. Bimmini FX, an Australian special effects company was assigned to create the animatronics’ alien Jadoo. Although turning a heartthrob into a mentally under-developed child was a big risk, but once again the company proved its caliber in taking risk and breaking records. The friendly alien Jaadoo and Hrithik won the hearts of millions of children worldwide. The film bagged some of the major awards including the Award of Government of India for the best film on other social issues. Once again the box office records were broken and Hrithik Roshan and Mr. Rakesh Roshan became brands in their own way.
With the success of Koi Mil Gaya FilmKRAFT Productions (India) Pvt. Ltd. announced Krrish a sequel to Koi Mil Gaya. Indian audiences were flabbergasted to see their heartthrob turn into a flying superhero. While action sequences were handled by Hollywood expert Tony Ching, special effects and computer graphics were taken care of by Marc Kolbe & Craig Mumma (Hollywood). With the support of Singapore Tourism Board, the film was shot extensively in Singapore. The film when released surpassed all box-office records and proved to be the highest grosser of 2006. The demand for Krrish merchandise was overwhelming.
The biggest achievement of the film was that it drew attention of the topmost academic institution - The India Institute of Management, Indore. Krrish has been accepted as Case Study for the management syllabus. It is the first Case Study of any Indian Company to be taken as syllabus for any Management Institution world over.
Besides film production FilmKRAFT Productions (India) Pvt. Ltd. also owns a post-productions division with AVID set up for in-house projects and also runs a separate division for Ad film making and event management by the name of Filmkraft Entertainment. The Ads produced for various corporate houses from this division are directed by Mr. Rakesh Roshan himself.
With enormous plans of expansion, the company has now started producing films with outside directors as well. To begin with, FilmKRAFT Productions (India) Pvt. Ltd. has produced and successfully released Krazzy 4 a sitcom suspense thriller. Directed by Jaideep Sen. The film was released on 11th April, 2008 and well received all over.
After Krazzy 4, Rakesh Roshan decided to expand the horizons to produce a crossover film and Kites was launched with Hrithik Roshan in the main lead along with Latin American heroine Barbara Mori which was directed by Anurag Basu. The film was extensively shot in the U.S. by engaging foreign technicians and was released on 21st May, 2010. The film had two versions, one in Hindi and another by Hollywood Great Bret Rattner’s English version. It was the first Hindi film to debut among top ten In United States film Market. The film also released in Spanish version all over the Spanish speaking countries and in various parts of South America.
FilmKRAFT presently is preparing to shoot a sequel to its Superhero subject Krrish featuring Hrithik Roshan as the Hero and which will be produced and directed by Rakesh Roshan. The film will have top of the line foreign technicians to choreograph the special effects and action sequences.