K. Raghavendra rao is a renowned director. He is one of the most commercially successful directors of Telugu Cinema, and many believe that his contribution has been instrumental to the success of Telugu cinema. As of 2006, Raghavendra Rao has directed 106 films. His most recent Sri Ramadasu was a major success in India as well as other countries like the U.S. He was instrumental in elevating many actors career, image, and box-office potential. He also showed his prowess in Hindi by directing run-of-the mill storied movies like 'Himmatwala' and 'Tofah'.
He also made feminine oriented films like 'Jyoti', 'Aame Katha' and 'Kalpana' and devotional films such as 'Annamayya', 'Sri Manjunatha', 'Sri Ramadasu' and 'Pandurangadu'.
His film 'Pelli Sandadi' has become one of the biggest musical hits of Telugu cinema. He also won the best choreographer Nandi Award for his dance direction in that film. Rao is responsible for boosting the careers of actresses such as Vijayashanti, Radha, Ramya Krishna, Raadhika, Rambha, and Ravali.
He is instrumental in giving a boost to many actors and actreses. He is also noted for his unique style of taking songs. He is the director who commercialised the Telugu cinema in a big way.
He was awarded the B.N.Reddy National Award for 2009 for his contribution to the Telugu film industry.