Birth: 1971-09-16, Uttarakhand, India

Prasoon Joshi is an Indian lyricist, screenwriter and advertising copywriter. A prolific writer and poet, he published the first of his 3 books, Main aur Woh, when he was just 17. He has won the respected Filmfare Best Lyricist Award twice consecutively in 2007 and 2008. He is also the Chairman of McCann Worldgroup India.

 

Prasoon Joshi spent his earliest years in Almora, Uttarakhand, India. His father, D. K. Joshi, served as a PCS officer with the Civil Service of the State Government, and later became the Additional Director of the State's Education Service. His mother, Sushma Joshi, a lecturer in Political Science, also performed for All India Radio for over three decades. Both his parents are also qualified classical vocalists. The daily home life for the young Prasoon was marked with academic discipline, a rich vein of the artistic life and a strong sense of music and culture.

 

He started writing early in life and published his first book at age 17, Main aur Woh — a conversation with himself, inspired by Frederich Nietzsche’s Thus Spake Zarathustra. Two more books followed, establishing him as an author in his own right.

 

Prasoon did his B.Sc. and Post Graduation in Physics, then elected to pursue MBA from the reputed Institute of Management Technology, Ghaziabad, India. It was during his MBA education that he decided to fuse his love for culture and art and his facility for the commercial dynamic and make his career in advertising.

 

He started his career with one of the world's leading agencies, Ogilvy & Mather, in Delhi, and over 10 years became a creative star and rose to be Executive Creative Director of the flagship Mumbai office. In early 2002, he joined McCann-Erickson, as Executive Vice President and National Creative Director. By 2006, he was Regional Creative Director, South and South East Asia. In December 2006 he was elevated to Executive Chairman for McCann Worldgroup India and Regional Creative Director Asia Pacific.

 

He made his debut as film lyricist with Rajkumar Santoshi's Lajja, a critical and commercial success, and this soon led to Yash Chopra's Hum Tum and a string of highly successful Bollywood films like Fanaa, Rang De Basanti, Taare Zameen Par, Black and Delhi 6. With Rang De Basanti (2006), he also became a dialogue writer.

 

Prasoon also has a string of highly-acclaimed advertisements to his credit. Notable are his campaigns for NDTV India (Sach dikhate hain hum), Saffola (Abhi to main jawan hoon) LG, Marico, Perfetti (Alpenliebe, Chloromint), and the Cannes-winning thanda matlab Coca-Cola'campaign with Aamir Khan. His Happydent television commercial is considered by experts as India's best ad till date, and was that year listed by the authoritative Bob Garfield of Advertising Age as one of his personal choices for the Cannes Gold that year. He has rightfully earned the title of The Ad Guru of India.

 

In 2006, he was chosen a Young Global Leader 2006 by the Forum of Young Global Leaders, an affiliate of the World Economic Forum. In 2007, he was asked to be a judge of the nationally popular reality singing competition Dhoom Macha De on NDTV Imagine. Joshi was also part of the select three member Core Creative Advisory Committee for the Commonwealth Games 2010, with Shyam Benegal and Javed Akhtar.