Vikram Phadnis is one of the most sought after fashion designers in India. He incidentally started his career as a choreographer, before rising to fame as a fashion designer. Not having gone through any formal training in fashion design, he currently adorns the wardrobes of some of the biggest names in the glamour industry. He has a retail store in Juhu, Mumbai. Vikram's label stocks high-end Indian and western wear, for both men and women. Vikram's creations are also available in Johannesburg and Durban ( South Africa), Sahil Exclusive (Chicago), Parineeta at Jackson Heights and Jamaica ( New York), Delhi and Hyderabad with expansion plans in Dubai, catering to trendy and fashion conscious habitants.