'Veere Di Wedding' dictates fabricated feminism with hardcore product placement.

Unlike the 2008 Michael Patrick King directorial 'Sex and The City' that faced a lot of criticism for allegedly ruining the superhit HBO television series of the same name was at the same time a super commercial film with the major aim of product placement. This Shashanka Ghosh directed chick flick falls on similar lines. The plot and the branding strategy is replicated exactly like the 2008 box-office disaster Sex and The City. Although what can save this film from being a Bollywood disaster is Kareena Kapoor Khan's comeback. She is the main reason of pulling vast audiences in the silver-screen. Failing with a flat plot of four lifelong friends who meet after 10 long years on the grand marriage occasion of one their best buddies.

It is Kalindi Puri aka Kareena Kapoor Khan who is commitment phobia due to her quarrelling parents from her childhood to her moved on dad in the present. Sumeet Vyaas who proposes Kareena is the leading man in the film and his presence is limited and precise. Kareena-Sumeet's chemistry is glitched and unsuitable. The most interesting character absolutely enduring to our eye was the tomb boyish Sakshi played by Swara Bhaskar married to an NRI from London but is now in India at her big shot Mayka. With crazy convertible cars and classy royal mansion, Swara plays a Richie rich drunkard woman bold and beautiful with her appearances. Next one is Avni Malhotra played by Sonam Kapoor an affluent divorce lawyer super strong on the professional end but seemingly depressed in her personal life with a desperation of marrying someone. She is not scared of hookups and even had one casual affair with a married man with wife and kids. That's absolutely fine being an Independent woman from India. Meera played by Shikha Talsania is the Quirk queen from the film and she was the only lady dominating all of them with her weight and funny one-liners. Moreover, we aren't convinced with this below average feature film full of brand placement and the males are thoroughly sidelined by comparatively less screen-time. There is no build-up as the first half starts from the school days intro of the girl gang and jumps to the proposal scene of Kareena Kapoor Khan and Sumeet Vyas. 

Claiming it from the romantic comedy genre and we do not see any romance in the entire movie to be honest. Even the quirks are mediocre and we barely laughed on those weak jokes, executed in the film's narrative. Although the entire film talking about sex, bang bang and hookups and am glad they even highlighted some emotional aspects, a friendship bond and a cliched happy ending. 

Talking about the songs of the film, the very catchy number from the film is 'Veere' that features the girl gang partying hard together and exploring the beaches from Thailand; wearing smoking hot bikini outfit. Performed by Vishal Mishra, Aditi Singh Sharma and Dhvani Bhanushali, this full of life song is a huge sigh of relief. The next song 'Laaj Sharam' performed by Divya Kumar and Jasleen Royal is yet again a feminine number showcasing female fantasies and breaking the bro-code of this male dominant society. Badshah's peppy party number 'Tareefan' and Neha Kakkar, Romy, Surya Ragunaathan & Shashwat Sachdev Bhangra chartbuster song 'Bhangra Ta Sajda' were featured in the film's credit scene which is a huge mistake in today's date. I mean the audiences are there on the silver screen to watch the song as well. 

Talking about the technicalities. Cinematography has been top-notch and the brands are focused on every bit of the film. Shashanka Ghosh's direction wasn't fresh and quite a few scenes were replicated from 2008 film 'Sex and the City'. The writers Nidhi Mehra and Mehul Suri could have unwinded many more perspective rather than forever friendship angle that does not work every time.

Moreover, Veere Di Wedding is an anti-cultural film that speaks about breaking all the stereotypes but in fact being the one itself marking a thin shade of propaganda that how irritating Indian relatives are, how weird is our culture and generalising everything in this 1 hour 55 minutes film. No doubt there are good and bad phases everywhere. 

kingfisher backstage