After Amitabh and Aishwarya Rai Bachchan, Kalyan Jewellers has roped in Jaya to endorse their latest 'Mudhra' collection. The couple shot for the ad commercial yesterday on November 2, 2015 in a suburban studio.
Jaya said, "I am excited to start my relationship with the Mudhra collection where I am also getting an opportunity to share screen with Amitji after a long time."
"Sharing the screen with Jaya has always been special and I look forward to many more Kalyan Jewellers precious moments with her," added Amitabh.
The brand wants to cash on this iconic couple's stardom by roping them to launch the antique handcrafted jewellery collection this season.
Delighted Kalyanaraman, CMD of Kalyan Jewellers said, "The attributes of the Mudhra collection presented the perfect platform to introduce the first family of Indian cinema as the brand ambassadors."