December 9, 2010 (Sampurn Wire): As most of the recently released films in this year came and went, something which stuck with the commoner was the way in which the actors dressed themselves. Not just the style, but the exact merchandise the actors have wore are now flaunted by their fans.
From Love Aaj Kal to Break Ke Baad and now even Khelein Hum Jee Jaan Sey, all the movies have a distinct look, which cannot be passed off as ordinary or casual. Bollywood movies have been hiring fashion designers from a long time. So it is not as if that the people are gaga over the designer stuff.
It is thecommercializingof the entire line by a single banner, generally by retail outlets like Pantaloons or Shoppers Stop. Since the common man will not shelve out thousands for a single shirt, the clothes have become funky, not discounting styling at all.
Be it Deepika Padukones Love Aaj Kal kurtis or Ranbir Kapoors Wake Up Sid collection or Sonam Kapoors Aisha jackets, everything is available at affordable rate at stores, in a varied range ofcolors!
All these are not just to make the film popular, but to draw some profit out of the investment made on the movie!