• Multiple Small Films Seek Audience Attention This Weekend

    13th November 2010


    November 13, 2010 (Sampurn Wire): As many as four films are lined up for release this Friday but none of them come with good enough ammunition to set the box office on fire. A Flat, Ramaa - The Saviour, Diwangi Ne Had Kar Di and Dunno Y Na Jaane Kyun... are the four films in question but none of these have managed to create much publicity for themselves in the weeks leading to the release. A Flat is a horror film starring Jimmy Sheirgill in the lead and though the film sees the actor reuniting with his A Wednesday producer Anjum Rizvi, the buzz is clearly missing with not much being churned out of the marketing and promotional machinery.

    As for Ramaa - The Saviour, its USP is being said to be the villainous act of Khali. However, the otherwise weak cast of the film with Saahil Khan as the lead protagonist means the film would indeed have to look at 'Ramaa' to step in as the 'saviour'. Moreover, the film has been delayed by three years and though it would be interesting to see Tanushree Dutta do some dare devil stunts for the film, the trouble is that this aspect of the film hasn't quite reached out to the audience due to negligible promotion.

    Third film of the week is Diwangi Ne Had Kar Di which is an unknown film made of unknown names. With the kind of set up that doesn't quite boast of being A-grade, Diwangi Ne Had Kar Di would be lucky to find a proper release for itself. As for Dunno Y Na Jaane Kyun..., it has been delayed week after week and it has to be seen if this Friday would indeed turn out to be the D-day for its arrival.

    Earlier there were plans for Naseeruddin Shah and Sharman Joshi starrer Allah Ke Banday to release this week as well. However, censor board woes for the film means that is has been delayed by two weeks before all the suggested cuts are either challenged or incorporated into the film.

    --Sampurn Wire



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