Photo-sharing application, Instagram which is famous among most of the millennials has got consumers closer to brands and fans even more closer to their favourite stars.
Recently the app announced its second Instagram Awards 2019, where our Bollywood celebs just swept away maximum awards for the categories introduced by them. Categories included Most followed, Storyteller of the year, Engaged Account, Rising Star Award, Food Account, Entertainment Account, Fashion Account.
Saket Jha Saurabh, Head, Entertainment Partnerships, Facebook India said, "It's heartening to see young people come to Instagram every day to share memorable experiences and engage with the things they're passionate about. The Instagrammer of the Year awards are a way for us to recognize creators who epitomize the spirit of our platform, where connections evolve into communities and passions meet products in an inimitable way. They have especially played an important role in helping us maintain authenticity and creating a space for diversity of expression on the platform."
Below is the list of winners-
Most followed account award was won by global star Priyanka Chopra for 39 million followers.
Leggy lass Deepika Padukone bagged the Storyteller of the year title with her interesting content in terms of Insta-stories, slo-mo videos, boomerangs and an AMA with her fans.
Indian Cricketer Virat Kohli was entitled with Engaged Account of the year for giving sneak peeks of the cricketing world and his selfie game.
'Simmba' girl Sara Ali Khan's growing popularity got her the Rising Star Award.
Confectionery chef Pooja Dhingra won the Food Account Award for the scrumptious dessert photos which are definitely drool-worthy.
Singer and comedian Bhuvan Bam who creates several funny sketches bagged the Entertainment Account Award and lastly fashion junkie Sejal Kumar bagged the Fashion Account Award for her chic style videos that includes photoshoots and street style hacks.